Defend the Margin · Library

Past issues

Every issue of Defend the Margin in full: Market Intel, Mental Models and Margin Movers.

Issue 1 · 10 November 2026
The rise of SOW, the Iron Law of Interest vs Demand, and a faster way into a client’s attention.
SOW is now nearly three quarters of contingent spend in the Americas, rising demands signal falling interest, and a Teams message can reach a prospect when email doesn't.

Defend the Margin

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