SAP S/4HANA and SAP Cloud ERP

Partners resell in some deals and co-sell in others

SAP's partner program has four models: build, sell, service and run. Large S/4HANA deals are mostly sold by SAP, with systems integrators delivering, and in some midsize territories SAP hands the sale to appointed partners. SAP steers partners to cloud ERP combined with its technology platform and its line-of-business clouds, and asks resellers for a record of cross-selling.

Enterprise and upper mid-market companies, with SAP GROW aimed at midsize businesses. Around the ERP sit SAP SuccessFactors for HR, SAP Ariba, SAP Fieldglass and SAP Concur for spend, SAP's customer experience and commerce products, and SAP Business Technology Platform, so one client can bring the CFO, the CHRO and procurement into the same relationship.

• —ECC to S/4HANA conversion programmes
• —Cloud ERP implementations, including SAP GROW for midsize companies
• —SuccessFactors, Ariba, Concur and customer experience projects
• —Extensions on SAP Business Technology Platform
• —Managed services

Mainstream maintenance for SAP ECC ends at the end of 2027, with optional extended maintenance to 2030. Every ECC client has a deadline, integrators need sales leaders who can win the conversion before a competitor scopes it, and each conversion opens the door to the rest of the suite.

Services sales leaders and client partners from SAP integrators, including those who have sold SuccessFactors, Ariba or Concur, SAP account executives who want to move to a partner, and sales leaders from partners in SAP's partner-led territories.

SAP Sapphire and the ASUG Annual Conference, and the SAP Partner Summit